Accountants for eCommerce Businesses
Selling online is the easy part to see. Behind every payout are fees, refunds, VAT, and tax that need to add up. With Braant, your dedicated eCommerce accountant brings it all together, giving you reliable numbers and a clearer view of what your business is really making.
Braant, accountants who understand UK eCommerce businesses
More orders are usually good news. But as your eCommerce business grows, we know it gets harder to see what you’re actually making and where your money is going.
That’s where eCommerce accounting services that look beyond the sales figure matter. Braant specialises in optimising financial operations for online sellers, offering tailored services for diverse platforms like Shopify, Amazon, OneSaas, eBay, WooCommerce, and A2X. Our expert eCommerce accountants handle intricate tax management, strategic financial planning, and seamless integration for accurate reporting and compliance. It means the advice you get is grounded in what’s actually happening behind your store, not just what appears in your year-end accounts.
You’ll work with one dedicated accountant who gets to know your business, your platforms, and how you make money. Behind them is a UK-based team with accountants trained at Deloitte, PwC, EY, and KPMG, bringing that depth of expertise to the everyday realities of running and growing an online business.
Trusted by eCommerce
The only opinion that matters.
Real feedback from businesses who trust Braant with their finances.
“We have been using Braant's services for over 3 years, as monthly support to our bookkeeper, and would gladly recommend them!”
Paola
Managing Director, E.P.A. Language Services Ltd, Park Royal
“We have been running a business in the UK even though we live in Sweden. This wouldn't have been possible without Braant. Correspondence is always quick and professional and we have absolutely ZERO to complain about. Would recommend Braant to anyone that asks.”
Jonas Wistrand
Director, MB4 Ltd
“Braant provides my business with exactly what I need from a bookkeeping service. The turnaround is accurate and punctual. If ever I need something expedited my requests have always been met. And the team provides a high quality accountancy backdrop for when my questions stray beyond pure bookkeeping. Very happy with the service we have received!”
Simon Conway
Co-Director, Condaal Ltd, Kingston Upon Thames
“Braant have helped us through a very busy and high-growth period”
Ooni Pizza Ovens
“Very supportive team of professionals, precise and always in time.”
Victoria Gaydamak
Director, Gaydamak Jewellery
“Braant are a safe pair of hands. Excellent service, 100% accuracy. I use them for bookkeeping but they back even bookkeeping up with the full range of accounting knowledge you'd expect from experts. I'm getting far more than I pay for. They took my bookkeeping over and were immediately on the ball. Wholeheartedly recommend them. My other accountants cant match this level of service. I finally feel I'm getting value for money from an accountant.”
Sarah Feather
Director, Sarah Feather Design Ltd
“Been very happy ever since moving our accounting and weekly bookkeeping over to Braant. Have co-developed our systems so that they work for us both, and communications is excellent.”
Pete Cuff
Director, Future Foundations Training Ltd
“It's a pleasure working with Braant, would definitely recommend it.”
Cristina Casanova
Executive Assistant, Territory Studio
Specialist eCommerce accounting services we provide
Our eCommerce accounting services give you a clearer handle on the financial side of running your store as it grows. You’ll have your own dedicated accountant who knows your business well and manages the day-to-day tasks, with specialist support there when you need it.
Explore our essential and specialist eCommerce services.
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01
Accounting for Shopify, Amazon, and other selling platforms
See how your business is really performing after marketplace fees and other costs are taken into account. We keep an accurate record of the money moving through your eCommerce business, giving you figures you can rely on throughout the year. Your accountant also prepares your statutory accounts and corporation tax returns, keeping your business compliant while giving you a clear view of its financial health.
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Bookkeeping
Efficient and organised management of financial records is the backbone of any thriving eCommerce enterprise. Our bookkeeping services keep your financial data organised by tracking the transactions behind your sales using specialist eCommerce accounting software. This gives us better information to work with and gives you a more reliable picture of cash flow and profitability during the year.
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03
eCommerce VAT and international sales
Selling into new markets can change your VAT position faster than you might expect. We help you understand where your business needs to account for VAT and how it affects the way you sell. We’re here to help you determine the right VAT treatment for your business and manage UK VAT filing and Making Tax Digital compliance smoothly. We’ll also guide you through any important changes in how or where you sell, so you feel confident that you’re doing it right.
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04
Inventory and stock valuation
As your eCommerce business grows, more of your cash can be tied up in stock waiting to sell. We make sure your inventory is valued accurately in your accounts, so you have a reliable view of what your stock is worth and how it affects your profitability. This gives you better financial information for planning future purchases and managing growth.
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Managing payouts, fees, refunds, and returns
If you’re processing hundreds or even thousands of orders, you need to be able to trust the figures behind them. We reconcile your marketplace payouts with actual sales, fees, refunds, and adjustments, so your accounts show true activity for that period. You’ll have numbers you can make decisions with and a better understanding of what each sales channel contributes to your business.
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Tax
Tax planning underpins every new step you take. Whether you’re increasing your sales, exploring new markets, or changing your business structure, our accountants optimise your financial structure to minimise tax liabilities while maximising your business’s efficiency. We handle corporation tax, VAT filing, personal tax, and more comprehensive needs such as international tax obligations for overseas sales.
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Financial reporting for eCommerce businesses
Your store can generate plenty of data, but you still need to know what it means for the business. We can help with forecasting, cash flow management, budgets, financial analysis, and monthly reporting so important decisions are based on current numbers rather than instinct alone. You’ll have reliable figures to plan from and spot where your eCommerce store has room to grow.
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Virtual FD (Financial Director)
As your eCommerce business grows, the decisions get bigger too. How much stock can you afford to buy? Can you hire another employee? When is the right time to expand overseas? Our virtual FD service gives you senior financial input without the cost of a full-time finance director. With an in-depth understanding of eCommerce dynamics, we provide strategic guidance and leadership that aligns your financial strategies with your long-term objectives.
Why choose Braant as your specialist eCommerce accountant
At Braant, we combine qualified accounting with a practical understanding of how eCommerce sellers make and spend money. You’ll have one accountant who gets to know your store, your sales channels, and your business goals, supported by a dedicated team trained at the UK’s largest firms.
Trusted by national and international brands like Ooni, Thrifted, Robetoy, House of Hackney, and more.
Here’s why businesses choose Braant:
That match your bank
We split every Shopify and Amazon payout into sales, fees, and refunds, so you can see what each channel actually earns.
That reflects how you sell
We make sure you pay the right VAT, from marketplace sales to EU orders. We’ll also tell you what changes before you move into a new market.
You can plan with
Regular reporting shows your margins by channel and helps you plan cash flow around stock purchases and peak trading.
Every time
Your accountant learns your eCommerce platforms and seasonal patterns so you get support that’s truly tailored to your business.
That grows with you
Start with what you need now and add services later. Pricing is fixed, there are no lock-in contracts, and 99% of our clients choose to stay.
FAQs about eCommerce accounting services
Common questions from new clients before we start working together.
You don’t have to use an accountant who specialises in eCommerce, but it becomes increasingly valuable as your store grows. Online businesses can generate thousands of transactions across marketplaces and have many nuances that make accounting slightly different. A specialist accountant like our team here at Braant already understands the eCommerce industry and how that money moves through your business. We’ll work with your existing platforms and accounting setup so you can really get to understand the figures and use them without it affecting how your store operates.
Yes. We can connect sales data from platforms such as Shopify, Amazon, eBay, and WooCommerce with cloud accounting software and appropriate integrations where they’re needed. We’ll see where we can integrate with your existing setup first rather than automatically replacing it. The important part is making sure sales, fees, refunds, and payouts reach your accounts accurately and can be reconciled. If your current setup is creating unnecessary manual work, we’ll recommend a better way to structure it.
If your business is in the UK, you must register for VAT as soon as your total sales go over the threshold (currently £90,000 for the 2025/26 tax year) in any 12 months in a row. If your business is based outside the UK, there’s no threshold, so you’ll usually need to register from your first UK sale.
You can also register before you reach the threshold, which is beneficial if you buy a lot of stock, because you can reclaim the VAT you pay on it. If you’re unsure, we can help you decide when to register and handle the application and returns for you.
As an online business, your accounting fee depends more on the amount of support you need. It’s influenced by the number of orders and transactions you process each month, the platforms you use, whether you’re VAT registered, whether you hold stock that needs valuing, and which extra support you need, such as payroll or FD services. Whatever you need, we’ll agree a fixed monthly fee before we start, so you know exactly what’s included. No hidden costs and no lock-in contract.
Yes. If your international eCommerce brand has recently set up a UK company, we can support it. In fact, this is an area we excel at. We deliver accounting and tax services for overseas businesses with UK bases and work to your group’s reporting timetable. Your accountant will prepare monthly figures in the format your head office needs, handle charges between the UK company and the rest of the group, and be your single contact for anything UK-related. Get in touch to see how we can assist.
Ready for a clearer view of your eCommerce finances?
Tell us about your store and what you need help with, and we’ll recommend the right accounting package to suit you.
Contact our teamCall Braant for proactive advice, or get in touch to find an expert eCommerce accountant.
